SEARCH ENGINE OPTIMISATION
Overtake your competitors and secure the first page of Google with Lucknow Web Solutions
8.5 billion
Number of searches on Google everyday
96.55%
of pages get ZERO organic search traffic from Google
75%
of users never scroll past the first page of search results
53.6%
the portion of traffic going to the top 3 Google results
We help you show up where your customers are searching
Your website is 1 in over 1.7 BILLION sites online today, now that's a competitive marketplace.
If you don't show up in search results for important keywords in your industry, you can be sure that your competitor is.
With a robust, consistent & strategic SEO campaign, you can make hundreds of thousands of dollars in new business without spending a cent on advertising.
Rise to the top
Your website is like a storefront in the vast city of the internet and the first page of Google is Main Street and the best real estate in town.
The shops on Main Street get the most foot traffic and therefore have the most customers because that's where all the customers are looking.
You can have a great looking store selling only the best products, but if it's down a dark alley away from the main street it won't matter because customers can't find you.
Investing in SEO will help to move you out of that alley and onto Main Street, where potential customers can now find you.
Our SEO Strategy
Our strategy is focused on Google EEAT and helpful perspective inspired content.
Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a set of principles used to evaluate content quality rather than direct ranking factors. However, these concepts are closely tied to how Google's algorithms assess and rank web pages.
01
Experience
The ‘Experience’ component of EEAT focuses on demonstrating your experience. Google prioritizes content created by individuals with direct first hand experience. To effectively illustrate your experience, you can:
- Incorporate personal anecdotes or case studies that reflect your specific interactions with the subject matter.
- Highlight real-world applications of your expertise.
- Use your author bio to underscore relevant qualifications and experiences.
- Create content that clearly conveys your hands-on understanding of the topic.
By doing so, you enhance the credibility and value of your content in the eyes of both readers and search engines.
02
Expertise
Expertise involves demonstrating your specialised knowledge and skills in a particular field. Google aims to prioritise content created by subject matter experts. To effectively showcase your expertise, focus on creating high-quality, detailed content that thoroughly covers your topic. Here are some key strategies:
- Provide in-depth, accurate information to illustrate your knowledge.
- Cite reputable sources and research to back up your claims.
- Highlight your relevant qualifications, certifications, or educational background.
- Regularly update your content to reflect current knowledge and trends.
- Aim to offer a unique perspective or insight that sets your content apart from others.
By employing these strategies, you enhance your credibility and authority in your field while providing valuable content that resonates with your audience.
03
Authoritativeness
Authority is essentially your online reputation. You can develop your authority by obtaining relevant backlinks from high-quality websites and by maintaining a consistent presence across various platforms, such as other publications or directories. Each mention of you and your website signals to Google that you are a legitimate expert in your space. To strengthen your authority, consider these strategies:
- Acquire high-quality backlinks from reputable sites.
- Engage in thought leadership through guest posting or interviews.
- Maintain a consistent online presence across different platforms.
- Encourage and showcase positive reviews and testimonials.
- Collaborate with respected experts in your industry.
By implementing these tactics, you enhance your credibility and establish yourself as an authoritative figure in your area of expertise.
04
Trustworthiness
Trustworthiness involves demonstrating why people should trust your business and website. This can be achieved through positive reviews, reliable content, and consistent information about your business across the internet. To enhance trustworthiness, consider the following strategies:
- Provide clear contact information and a comprehensive "About" page.
- Offer a clear privacy policy and terms of service.
- Promptly address and resolve customer complaints.
Google aims to deliver authentic, trustworthy results to its users, which means it looks for signals that establish your credibility. By focusing on these principles, you can create content that meets search algorithms' requirements and fosters genuine trust with your audience.
In essence, EEAT revolves around being authentic, transparent, and trustworthy. Google is more likely to favor your content if it is genuinely helpful and thoroughly addresses users' search queries. By consistently delivering quality information and engaging meaningfully with your audience, you can build a strong online presence and enhance your credibility.
FREQUENTLY ASKED
QUESTIONS
What is Search Engine Optimisation?
Search Engine Optimisation, or SEO, is the process of making your website more visible when people search for services like yours on Google or other search engines.
What is On-Page SEO?
On-page SEO is all about optimising the content and elements on your website to help it rank higher in search results.
This includes making sure your website’s content is clear, relevant, and uses the right keywords — the words people use when searching for your services.
It also involves improving titles, headings, images, and links so that search engines understand your website better. The goal is to make your site as user-friendly and search-friendly as possible, which helps attract more visitors and keeps them engaged.
What is Off-Page SEO?
Off-page SEO involves actions taken outside of your website to help it rank higher in search results. This includes getting other reputable websites to link back to your site, which acts like a vote of confidence and helps search engines see your site as trustworthy and valuable.
The goal of off-page SEO is to build your website’s credibility and authority, so more people — and search engines — trust and visit it.
What are the benefits of Lucknow Web Solutions managing your SEO?
There are several benefits to having Lucknow Web Solutions handle your SEO efforts. One of the main advantages is that we, as SEO professionals, have the skills to create and use effective SEO strategies. These strategies can improve your website's visibility and ranking on search engine results pages. We stay up-to-date on the latest trends and best practices in the ever-evolving field of SEO, which can help ensure that your website remains competitive in the online landscape.
What happens when we take over your SEO?
SEO is a long game marketing strategy because it focuses on building long-term, organic visibility for your website.
What SEO reporting can I expect?
We track and measure how well your website is performing in search engines. It involves gathering data on things like how much traffic your website is getting, which pages are most popular, and how high you are ranking for important keywords.
These reports help us see what’s working and where there’s room for improvement, giving us a clear picture of the impact of SEO efforts.
Regular SEO reports keep you informed about your website's progress and guide us in making smart adjustments to keep improving your online visibility.