Spencer Civil & Earthworks: a website that matches the scale of the work
A new website for a civil contractor working on civil, commercial, government and defence projects Australia-wide, built with SEO foundations from day one and tracked in Google Search Console.
A serious contractor needed a serious online presence
Spencer Civil & Earthworks delivers bulk and detailed earthworks, road construction, stormwater and sewer infrastructure, erosion control, plant hire and haulage for civil, commercial, government and defence clients. The business needed a website that reflected that capability, explained each service clearly and gave Google something substantial to rank.
The team also wanted to be able to keep the site up to date themselves, without calling someone every time a photo or project needed adding.
Built for people, structured for Google
- Designed and built a new website with a dedicated page for each core service
- Planned page titles, headings and content around how clients search for civil services
- Set up SEO foundations and connected Google Search Console to measure results
- Gave guidance and recommendations while leaving the team free to customise the site
- Trained the team on bulk image uploads and making small updates themselves
Monthly clicks from Google over 14 months of tracking
Every figure here comes straight from Google Search Console for spencercivil.au. Hover or tap a bar for the details. On a phone, swipe the chart sideways.
View the data table
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| Aug 2025 | 46 | 5,079 | 48.2 |
| Sep 2025 | 97 | 3,943 | 39.9 |
| Oct 2025 | 85 | 3,180 | 33.0 |
| Nov 2025 | 89 | 4,821 | 32.7 |
| Dec 2025 | 83 | 5,026 | 28.3 |
| Jan 2026 | 75 | 9,157 | 19.9 |
| Feb 2026 | 83 | 6,349 | 23.7 |
| Mar 2026 | 103 | 6,987 | 19.3 |
| Apr 2026 | 114 | 5,832 | 22.2 |
| May 2026 | 90 | 6,203 | 27.7 |
| Jun 2026 | 88 | 5,536 | 28.2 |
| Jul 2026 | 116 | 4,902 | 27.4 |
| Aug 2026 | 128 | 4,863 | 27.1 |
| Sep 2026 (to 27 Sep) | 111 | 2,850 | 25.7 |
Source: Google Search Console, web search, 4 August 2025 to 27 September 2026. September 2026 is a partial month, shown lighter.
#1 for the brand
Searches for “spencer civil & earthworks” show the site at an average position of 1.0, and 71% of those searchers click through.
Page one for specialist work
Top-ten average positions for searches such as “detailed earthworks grading service” (2.6), “defence plant hire” (3.7) and “stormwater harvesting experts” (3.7).
42 pages in Google
Service pages from erosion control to road construction now appear in search results, along with the contact and careers pages, which people now land on straight from Google.
Where the next growth is
Most clicks so far come from people who already know the business by name. That’s normal for a new site in a B2B market, and it matters: when clients look Spencer up, they find a site that does the company justice.
The bigger opportunity is broad service searches. Terms like “civil earthworks” and “bulk earthworks” already earn thousands of impressions each, but sit around positions 25 to 27, on pages two and three. Moving them onto page one is the goal of ongoing SEO: stronger service content, supporting pages and quality links.
“We recently had our website designed and created by Josh from Lucknow Web Solutions and had a fantastic experience… Josh provided guidance and recommendations to us whilst still giving us freedom to customise the website to suit our needs. He offered lots of technological support for things like bulk image sharing and has offered training in how to make small adjustments moving forward.”
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